When you set up your mind towards launching a marketing campaign, your first priority should always be one deciding on the best kind of printed materials that you will require in achieving your business goal effectively. If you are a serious entrepreneur then it is more then certain that you are looking towards generating as many potential clients or contacts as possible. We do mailers, flyers and Door Hanger Distribution as a marketing strategy. This gives you options to choose from according to what suits your business best. However, there are few differences between the three of these advertisement materials. We recommend door hangers the most over, the other pieces because of their tested and profound advantages in business promotion. Why should you choose a door hanger rather than a flyer or a mailer? Here are a few points to support our preference.
First and foremost, a door hanger will make a greater impact on the person who receives it. This is because typically, door hangers are printed on sturdier paper stock. On the other hand, Flyers tend to be printed on lightweight papers that are susceptible to easily ripping. That is, flyers can easily tear or crumple. In addition, flyers can get wet during inclement weather conditions especially if they are not made or covered in gloss. On windy days, paper flyers will are also likely to get blown away and end up in a gutter somewhere. With our door hangers, you will never experience this sort of problems with your advertisement.
Lastly, with paper flyers, you will always find yourself faced with the task of compiling huge mailing list to send out to people forming up your target market. With our door hangers however, there are no postage stamps required. This also makes it easy for us to do our Door Hanger Distribution. All we have to do is to find the general area of residents or businesses you want to attract and then place a door hanger on the door knobs and we are all set.
You can also choose to use direct mailers as marketing or advertising pieces. We distributed these through a postal system. A mailer can be in the form of a postcard, brochure or complex package that includes a letter, reply card, envelope and assorted inserts. Despite the format that is used, the ultimate goal of direct mailers is advertising. The call to action during our distribution of mailers varies. It can be as an order, by dial a phone number or by visiting a website. We also do not recommend this type of advertisement for your business if you are really determined about reaping the utmost profit from it. This is because its disadvantages overweigh those that are expected of door hangers. Mailers take a longer period to reach your intended audience than by using the Internet or broadcast advertisement. When using standard mail the delivery time is even prolonged, especially when you are mailing across wide geographic terrains.
Mailers are also disadvantageous to us. Though mailing lists are flexible and can be directed to the appropriate audiences, maintaining them can be a headache and a hassle. This is simply because, for every address we have that is incorrect or obsolete, it equates to a wasted dollars in our advertising efforts. This sort of risk is not associated with Door Hanger Distribution. The cost of direct mailers is also proves to be a disadvantage, since there is not only the cost of postage, but the cost of printing, mail handling and list purchase as well.