Door to door marketing is the most recognized method of reaching the target clients. One of the methods used for direct marketing includes use of flyers. Use of flyers for promotion and awareness involves the distribution of content rich leaflets that have all the information about a business location, the product and services of particular business and at times it could contain the price range. Livermore is one city that has adopted use of flyers in order to bring about the success of businesses.
Livermore flyer distribution is done with three main objectives in mind; these are to increase awareness of the brand, to establish a meaningful and continuous dialogue with existing and new clients and the third objective is to differentiate the products and services of a particular business. Just like any marketing tool, a business should consider the cost that will be incurred versus the benefits achieved from advertising using the flyers.
There are things that we consider when developing the flyer cost resulting to differences in prices that every company will pay for us to carry out a distribution of their flyers. The response rate that will be received from the distribution of flyers is dependant on the strategies employed and the design of the flyers; these elements affect the pricing of flyer distribution cost.
Livermore flyer distribution is affected by the size and weight of the flyers being distributed. Not all flyers are designed using the same size of paper; some are small in size while others are bigger in size. If the flyers are bigger in size they are likely to be heavier than small size leaflets and they will therefore be charged higher than the others. The weight is usually from the thickness of paper used to design the leaflets. Leaflets that are lighter will be easier to carry for example, in a scenario like when doing flyer delivery to homes that do not have a pass way for vehicles. Flyers that are heavier require more resource to deliver them to targeted customers and they will be priced differently.
As we distribute the flyers, the requirements of the different businesses we deliver flyers for vary; some want it to be done within a day whereas others give a longer time frame. The turn around time required for Livermore flyer distribution service affect the pricing that will placed for a particular flyer distribution service. It may require increase in the human labor and other to get the flyers delivered within 24 hours as compared to a distribution that will be done in a week’s time.
Livermore has a wide coverage and if a particular business wants distribution of the flyers to cover the whole area, it means that the costs will be higher. The geographical landscape is something we also put into consideration. The fuel consumption of a vehicle cruising hills and rough terrains is in no way similar to fuel consumption of a vehicle in a well tarmac road. Livermore flyer distribution will achieve greater success when customers or businesses are made aware of the costs of designing and distribute flyers, as they will be able to see the value it adds into the business.