The one question we get asked all the time is “do flyers really work?” I can say without any hesitation, yes, they do! Flyers are one of the oldest forms of advertising and the reason they are still around is simply because they work. If fact, some of our customers tell us it is the most effective advertising tool they use. From huge Blue-Chip Companies to small businesses, we distributed millions and millions of flyers every year.
There are Many Types of flyers
When we hear the word “Flyer” we know it is often a general term that is used quite liberally. Some people may call a postcard a flyer and some may call a brochure a flyer. We will identify below many types of advertisements that are often referred to as a flyer.
Door Hangers
Door hangers are one of the most reliable forms of advertisements that we use. They are commonly referred to as flyers and they are used in the same way. They have a hole die-cut in the top of the door hanger that allows us to hang it on a door knob and that’s really the only difference. Most of the times, door hangers are printed on thicker paper. The most common paper weight for door hangers is #100 lb. gloss cover.
Postcards
Postcards are also popular. They are used for many different strategies. Some like them for business to business distributions and others like to have them distributed to cars. Postcards are very versatile and are a great way to advertise. Most of the time postcards are printed on a heavier card stock. The most common card stock for postcards is 14 pt. A comparable thickness is probably what you normally see with business cards.
Brochures
When it comes down to it, a brochure is nothing more than a flyer that has been folded. They are just as effective as a flyer. Brochures standard size is 8.5 x 11, but a lot of people want a larger size brochure. The cost of brochures is usually a little higher because of the folding that is involved when printing them. In the old days they had to be folded by hand. But today, most places have machines that fold them. It still takes time to setup and time is money. Brochures are a very effective form of advertising.
Business Cards
We print and distribute millions of business cards every year. Some of our customers want them to go out with their door hangers while others just need them to go out by themselves. Another great strategy is putting them on car windshields in large parking lots. If you target car windshields in parking lots like Wal-Mart or Costco the great thing about that is, after we cover the parking lot, we can come back in an hour and there will be a completely different set of cars. So, if you do this with a couple of different locations, you will find it hard to run out of cars to target. Business cards work really well and I highly recommend giving them a try. Just remember that you have limited space on the business cards, so make your message very direct. The cost of printing business cards is very low so a lot of companies tend to print a lot more of them.
Give Us A Call
Feel free to call our tool-free at 866-643-4037. Or you have many different ways to contact us online. Our website is www.doorhangerswork.com. You can also follow us on any of our social media platforms at:
https://www.facebook.com/directtodoor
https://www.linkedin.com/company/direct-to-door-marketing-inc./?viewAsMember=true